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Saving CityTree.

Designing a responsive landing page within a two-day timeline to raise the funds needed for CityTree to keep its doors open.

Overview

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CityTree, a beloved ecological urban oasis in Tel Aviv, has just a little over a month to raise 100,000 shekels (~$30,000).

Tasked with the challenge to design a landing page within 2 days, I created a desktop and mobile-friendly platform for CityTree's campaign journey.

This landing page provides a logical flow of information for potential donors to understand the context behind the campaign. 

The Branding

I work to see the larger picture and provide designs that maximize sustainability for future use. 

While honoring CityTree's current logo and essence, I infused a more modern, active feel by updating and expanding the color palette.

I also