Saving CityTree.
Designing a responsive landing page within a two-day timeline to raise the funds needed for CityTree to keep its doors open.
Overview
CityTree, a beloved ecological urban oasis in Tel Aviv, has just a little over a month to raise 100,000 shekels (~$30,000).
Tasked with the challenge to design a landing page within 2 days, I created a desktop and mobile-friendly platform for CityTree's campaign journey.
This landing page provides a logical flow of information for potential donors to understand the context behind the campaign.
The Branding
I work to see the larger picture and provide designs that maximize sustainability for future use.
While honoring CityTree's current logo and essence, I infused a more modern, active feel by updating and expanding the color palette.
I also